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What do publicists do?

According to Merriam-Webster, publicity is: 

  • something that attracts the attention of the public
  • attention that is given to someone or something by newspapers, magazines, television news programs, etc.
  • the activity or business of getting people to give attention to someone or something

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Free and Discounted Promotion Websites

Free Offer Just AheadThere are hundreds of sites out there that will spread the word about your free promotion. Here are several.

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Top 20 Hook Writing Tips

Getting and keeping a media’s attention can be a daunting task.  They are inundated with hundreds, if not thousands, of Emails everyday from publicists, agents and individuals who want to get media coverage.  You need to stand out from the rest of the messages destined for the trash bin.  You can break out of the pack by crafting an amazing hook that reaches out and grabs your audience by the nose hairs!

 

Here are my top 20 hints for writing a hook.

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Sample Book Marks

Marketing ToolsAre you setting up a book signing or simply want to create book marks yourself? Use this template as a starting point.

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Sample Poster

Marketing Tools

Do you need to make a poster for an upcoming event? Use this template for ideas.

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Marketing Term: Target Market

What does it all mean

 

What is a target market and why does it matter?

 

Have you heard the term used? Have you wondered how it applies to you?

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Marketing Term: 90/10 Rule

What does it all mean

What is the 90/10 Rule?

You may not have heard this one before. What is it exactly and how does it apply to you?

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Marketing Term: Marketing Plan

What does it all mean

What is a Marketing Plan?

You've probably heard the term, but what is it exactly and how does it apply to you?

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Basic Font Guide

As you prepare your book for publication, you have a world of fonts available to you. Which do you choose? Sheldon Malier created a basic guide to understand font terminology and has graciously allowed me to re-post it for you.

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